Logo of your company is very important. It basically delivers the message that you want to send using just an interesting picture and a few words (optionally). Every customer that will think about your company will eventually remember the logo at first. For example, when you hear Coca-Cola you are probably already imagining the red writing that is very visually pleasing, don’t you?
So, when it comes to logo design, you need to be very careful. There are a lot of things to take into consideration and the decision that you make now is going to be permanent. It is a not a good idea to change the logo later on because you might lose clients and customers. Here are a few tips and tricks.
The colors are perhaps the most important in logo
[wp_ad_camp_1]Try to stay away from bold colors that create a high contrast. In most cases, they just annoy the one that is viewing the logo and they don’t make a good impression. Usually, neutral colors are excellent such as white, black, silver or grey. Try to select one of those colors. Afterwards, you can add another color that is representative for your company. For example, if you have a jewelry shop then you can feature a yellowish color that symbolizes gold!
Also, remember to choose the right symbol as well. It can be a geometrical shape, an animal or an item. Make sure that you make the right decision. You can also play with different combinations of colors and symbols until you find something that is suitable for you.
The writing sends the message logo
[wp_ad_camp_1]Some companies are inserting a few words in their own logo, for example YouTube. You can do this as well. You can opt for an image and writing or a simple writing that symbolizes the main qualities and features of your company. Try to choose only a few words but which sound very interesting and attractive.
Consider proportions as well
Although the logo of your company can be resized in any way you want if you need to place it on your business cards or promotional products, for example, keep in mind that the dimensions of the images and text is very important as well. Try to maintain a balance and follow a very realistic model. Don’t exaggerate by making one element of your writing too big or too small in comparison with others because in most cases it is not aesthetical.